Adaptive site search and visual merchandising for B2B

Improve the customer experience with best-in-class product discovery solutions

Nextopia’s intelligent site search solutions create a seamless product discovery journey enabling buyers to search by product details, SKUs, related part numbers, availability, price, ratings, and product content such as spec sheets, blogs or videos.

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The future of B2B is eCommerce, and the need for a personalized, intelligent digital experience is essential. Whether it’s through search, category menus and filters, product finders, or recommendations, Nextopia has you covered. Just like B2C shoppers, B2B customers have become accustomed to online experiences such as relevant search results, easy website navigation, and suggested product content. However, B2B has additional complexities - each buyer may have a unique account with a custom catalog, specialized pricing, and sensitivity to product availability.

Fast, Accurate, Intelligent Search Results for B2B

Increase your sales by helping your B2B buyers and purchasers find what they are looking for. Nextopia site search guides buyers to the right products on your site, every time.

Site Search and Autocomplete increase revenues by more than 30%

Site Search visitors are likely to convert up to 5-6X higher than the average non-site search visitor

80% of site visitors will leave a site if the search function is poor*

According to Forrester Research, 43% of site visitors go immediately to search boxes

Site Search and Autocomplete Features

Increase AOV from B2B buyers and purchasers with the following product features:

Adaptive Search

  • Search by Exact Part Number or SKU – See partial and exact matches for both SKUs and part numbers, so buyers can clearly identify and select the right products in their search results.
  • Search by Exact Keywords including Industry Terms – See results based on exact keywords, including part names and models, industry nomenclature, and technical terminology associated with specific products, to make the search process easy when the buyer doesn’t have SKU or part numbers readily available.
  • Search by Problem or Issue Solved - Give buyers the ability to search by problem (e.g., leaking pipe), use-case (e.g., HVAC), or application (e.g., band saw), so that the B2B searchers can find the product that addresses the problems the buyer needs solved.
  • Search by Content – Enable B2B buyers to search for content related to items, such as sales sheets, spec sheets, brochures, and other literature relating to items so that the buyer can educate themselves on possible searches.

Merchandising Tools

  • Drag and drop functionality
  • Keyword-triggered product promotions by SKUs or attributes such as brand, control what promotional products are shown first
  • Promo and Default banners displayed on top of the search results allow merchants to showcase specific product promotions or communications on a scheduled basis
  • Keyword redirects allow merchants to redirect shoppers to promotional page (i.e. a brand landing page) for specific keywords entered
  • Product spotlighting enables merchants to place promotional badges on desired products Geo Merchandising enables merchants to display search results, communications and promotions in different geographic locations
  • Custom Synonym Matching avoids the “no results found” page, speaks your customers’ language and allows merchants to create synonym maps
  • Drag and drop functionality
  • Keyword-triggered product promotions by SKUs or attributes such as brand, control what promotional products are shown first
  • Promo and Default banners displayed on top of the search results allow merchants to showcase specific product promotions or communications on a scheduled basis
  • Keyword redirects allow merchants to redirect shoppers to promotional page (i.e. a brand landing page) for specific keywords entered
  • Product spotlighting enables merchants to place promotional badges on desired products Geo Merchandising enables merchants to display search results, communications and promotions in different geographic locations
  • Custom Synonym Matching avoids the “no results found” page, speaks your customers’ language and allows merchants to create synonym maps

Reporting and Analytics

  • Top Searches report displays the top keyword searches on the website
  • Absolute Zero Results report identifies when shoppers are performing a search and receiving no product results thereby highlighting a great merchandising opportunity to enhance store merchandising efforts
  • Poorly Performing Results report illustrates where visitors are failing to find what they are searching for, and represents an opportunity to leverage the Nextopia Merchandising tools
  • SEO Keyword Tool helps retailers find effective keyword ideas that would be useful for PPC or SEO campaigns (similar to the Google keyword planner)
  • Email reporting feature enables merchants to stay informed with daily or weekly summary report

Integration and Support

  • Fully compatible with any eCommerce Platform including custom ASP, .NET or PHP systems
  • Seamless integration with: Magento, BigCommerce, Shopify, Netsuite, Volusion, Yahoo! Merchant Solutions
  • Fully compatible with any eCommerce Platform including custom ASP, .NET or PHP systems
  • Seamless integration with: Magento, BigCommerce, Shopify, Netsuite, Volusion, Yahoo! Merchant Solutions
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Best Practices and Trends for B2B eCommerce

Search Driven Conversion Solutions

Site Search and Autocomplete

Simplify the product discovery journey by offering your customers the most relevant site search experience and instant product matches with every keystroke. Nextopia’s on-site search functionality provides users with access to adaptive and AI-Powered Search results thereby creating a personalized experience every time!

Navigation

Site-wide navigation filters enable retailers to easily add refinements to their category and search result pages, allowing visitors to narrow down products to exactly what they are looking for, ultimately leading to a faster purchase.

Product Recommendations

Based on a Cross Sell/Upsell, Top Products, and Frequently Bought Together strategy, Nextopia’s recommendation engine increases product exposure by suggesting additional products from your inventory that may be of interest to your customers.

Product Finder

Acting as a virtual sales assistant, our Product Finder technology helps your shoppers find products that meet their needs, making their buying decisions easy. It’s completely customizable and it installs in minutes.

AI-powered Personalization

Give your shoppers a truly individualized eCommerce experience every time. Nextopia’s 1:1 Personalization collects and analyzes customer behavior to generate unique buyer profiles for each shopper in real-time.

Visual Merchandising and Reporting

Nextopia’s full suite of intuitive and easy-to-use merchandising controls with drag-and-drop functionality and reporting allows you to create site-wide and geo-targeted ads, custom landing pages, campaigns, and much more - in just a few minutes.

What Our Clients Say About Us

Nextopia's site-search is a must have for any business that wants to provide customers and internal teams with the ease of finding products on their website. After implementing Nextopia’s solutions, alongside our marketing partners, we increased our revenues by more than 50%. We cannot be more happy with the results and their excellent customer support

Mary Schlenger

OVitaminPro.com

Platforms Partners