The eCommerce Experts’ Guide to Preparing for the Holidays

The holiday season is the most lucrative period of the year for many online retailers, but it also presents high-risk challenges. Under-pressure shoppers are easily frustrated by poor online experiences, with strained customer services and fluctuating stock levels exacerbating existing problems. Take this opportunity to stand out from the crowd with a seamless shopping experience that keeps customers coming back long after the sales are over.

Thanksgiving, Black Friday, and Cyber Monday all broke sales records last year. Overall holiday sales in 2018 were up 16.5% on 2017, with average sales per day hitting $2.1 billion. Now is the time to prepare for what is sure to be an even bigger holiday season in 2019.

In this webinar, Thomas Turley, Nextopia’s Head of Partnerships, is joined by Roddy Smith, Director of Sales and Partnerships at Spently; and Ross Beyeler, COO of Trellis. Learn how your eCommerce site can make the most of the holiday season as they share their insights on:

  • How to personalize your website to take the stress out of gift-buying
  • How product recommendations can increase holiday average order value
  • How enhanced e-receipts and transactional emails can strengthen your relationship with your customers at this crucial time of year
  • How top agencies advise their clients to optimize online sales during the holiday rush