Why Site Search Isn’t Enough: Enhance the Product Discovery Journey and User Experience with eCommerce Navigation
For most eCommerce merchants, generating traffic is only half the battle for getting shoppers to the point of sale. The other half involves compelling the shopper to engage, and ultimately, buy. Yet merchants tend to overlook the fact that a fundamental part of shopper engagement is how users navigate their stores.
Recent UX research shows that almost 50% of internet users indicated they use the navigation menu and that 37% of buyers say poor website design/navigation annoys and causes them to leave. In short, navigation impacts the bottom line.
In response, merchants are turning to their native eCommerce platform for help, such as Shopify, Magento, BigCommerce, or NetSuite, only to realize that they’ve run up against the limits of what their platform can do. Against their closest competitors, they risk falling behind. In a fast-moving eCommerce landscape, merchants want their navigation to do more.