Why Site Search Isn’t Enough: Enhance the Product Discovery Journey and User Experience with eCommerce Navigation

For most eCommerce merchants, generating traffic is only half the battle for getting shoppers to the point of sale. The other half involves compelling the shopper to engage, and ultimately, buy. Yet merchants tend to overlook the fact that a fundamental part of shopper engagement is how users navigate their stores.

Recent UX research shows that almost 50% of internet users indicated they use the navigation menu and that 37% of buyers say poor website design/navigation annoys and causes them to leave. In short, navigation impacts the bottom line.

In response, merchants are turning to their native eCommerce platform for help, such as Shopify, Magento, BigCommerce, or NetSuite, only to realize that they’ve run up against the limits of what their platform can do. Against their closest competitors, they risk falling behind. In a fast-moving eCommerce landscape, merchants want their navigation to do more.

Join Nextopia’s in-house navigation experts Stephen Newby and Jaret Meron as they walk you through how to sell better with navigation. In this webinar you will learn:

  • Why effective eCommerce navigation is crucial for both your store and your customers
  • How to overcome the most common navigation challenges
  • Navigation tips and best practices that enable customers to find what they’re looking for
  • How leveraging eCommerce navigation adds value to your business

Avoid risking lost sales due to lack of or sub-par navigation. Watch this 30 minute webinar and learn how to take your store to the next level.

Nextopia is a leading provider of eCommerce site search and navigation solutions, let us share our knowledge with you and help you turn your browsers into buyers!