Incorporating Content with Search
Today’s shoppers want to mitigate their risk as much as possible when buying on-line. That’s why it’s important not only to offer great and relevant results for your products, but content as well.
Adding content to your product search allows your shoppers to research their options on your site with minimal clicks, and without leaving your site. This is a growing trend, as these days, SEO algorithms are increasingly relying more heavily on unique content.
This month’s webinar will give you an overview of how some of our clients are creatively incorporating content into their search, and their reasons for doing so.