The eCommerce Experts’ Guide to Preparing for the Holidays
The holiday season is the most lucrative period of the year for many online retailers, but it also presents high-risk challenges. Under-pressure shoppers are easily frustrated by poor online experiences, with strained customer services and fluctuating stock levels exacerbating existing problems. Take this opportunity to stand out from the crowd with a seamless shopping experience that keeps customers coming back long after the sales are over.
Thanksgiving, Black Friday, and Cyber Monday all broke sales records last year. Overall holiday sales in 2018 were up 16.5% on 2017, with average sales per day hitting $2.1 billion. Now is the time to prepare for what is sure to be an even bigger holiday season in 2019.