Tipsy Elves: An Introduction

Tipsy Elves is an apparel company that specializes in making fun apparel for various holidays and occasions
throughout the year. Based in San Diego, California, their slogan is “designed for fun,” aiming to creative specialized
Holiday Apparel for both men and women. Recently gaining popularity through their success on ABC’s the Shark
Tank, Tipsy Elves’ hallmark products are their “Ugly Christmas Sweaters.” Their website runs on a Magento platform based
on .NET and they have been a Nextopia Customer since 2015.

The Challenge
Before implementing Nextopia’s Site Search software, Tipsy Elves had noticed that their current search was not providing their customers with optimized search results. With a website that sees tens of thousands unique visitors a day, they had also noticed that the current solution lacked search functionality for their mobile users, leading to dissatisfaction with the overall search experience.