PishPoshBaby: An Introduction

Based out of Jackson, New Jersey, PishPoshBaby is a high-quality store that supplies the facts and advice, along with the right choice, to parents who are completely lost in the whirlwind of baby gear. Their website is run on the Yahoo platform and they have been a Nextopia customer since July of 2013.

The Challenge

Before implementing Nextopia’s Site Search software, PishPoshBaby’s search functionality was not strong. Customers became easily frustrated as they were not able to find the product they were searching for with ease. They hoped that by implementing Nextopia’s technology they would be able to increase customer satisfaction and increase traffic to their site.

Nextopia Results

After investigating other search providers and weighing the benefits of each, PishPoshBaby chose Nextopia for their on-site search needs, they were very impressed with how easy the implementation process would be. Once Nextopia’s Site Search technology was implemented, PishPoshBaby experienced fantastic results. PishPoshBaby was able to increase conversion through search by 17%, increase average order value by 50%, increase time spent on site by 21% and decrease bounce rate by 18%. It is evident that Nextopia’s Site Search solution helped to improve the functionality of PishPoshBaby’s site and boost customer satisfaction.