OKA: An Introduction

Established in 1999 as a mail order catalogue, OKA (www.okadirect.com) offers an entire range of products for the home including sofas, upholstered furniture, dining tables and chairs, curtains, storage, beds, headboards and linen, rugs, lighting and so much more. Over the last 14 years, OKA has developed into a multi-channel retailer currently operating 11 shops across the United Kingdom, alongside a mail order, online and trade service. They run their store on the Episerver platform, and have been a Nextopia customer on the UK version of their website for five months.

Stock Search Delivered Poor Results

OKA found that their stock platform search was not practical for their needs and was generating far too many errors, leading to customer complaints and a general lack of performance. After looking at several of our competitors, OKA decided on Nextopia. Why? Because “The dashboard and user interface was very simple,” said OKA’s Search & Content Strategy Manager Jack Stevens, “and more competitively priced than other companies I spoke with.”