Nature Hills: An Introduction
Nature Hills is one of America’s largest online plant nurseries. Since 2001, it has sold and delivered landscape quality trees, shrubs, and perennials directly to consumers. Since opening its doors, the company has evolved and responded to the wants and needs of its customers and now offer one of the largest selections of high quality live plants and products complete with extensive plant information while maintaining an exceptional level of customer service. But as Nature Hills continued to grow, they realized they needed a search provider that could grow with them. Nature Hills runs their eCommerce site on the Magento platform and has been a happy Nextopia customer since 2015.
After investigating other site search providers, Nature Hills chose to work with Nextopia because they were impressed with the many features Nextopia offers with their search solution and the ease of use of the dashboard. Combined with competitive rates, Nextopia provided the best value.
Nature Hills implemented Nextopia’s Site Search with Autocomplete and Filters and Navigation and has been a happy customer since 2015. Since integrating with Nextopia, Nature Hills has experienced results that were better than expected. Nature Hills was able to increase conversion through search by 8%, time spent on the site by 15%, internal search by 13%, site search revenue by 22%, and decrease bounce rate by 56%. Since products have become much easier to find online, customers have been able to find what they are looking for faster, resulting in increased customer satisfaction.
“Our customers like the accurate results and being able to navigate directly to their desired products. They are also utilizing the refinements on the results page more than they did with our previous provider,” Says Pinker.