Gadgets and Gear: An Introduction

GadgetsandGear.com (Gadgets and Gear) specializes in delivering innovative gift items and surveillance products. Running on the Yahoo! Platform with a catalog of over 10,000 unique items, Gadgets and Gear has served over 50,000 customers and offers a 100% customer satisfaction guarantee. They have been a Nextopia customer since March 2013.

Stock Search Delivered Poor Results

Gadgets and Gear found that their stock platform search was delivering poor results and was missing key opportunities to present the right products to the right customers. “The lack of control with the built-in system was leading to poor conversion and engagement,” Jason Lazarus, Owner of Gadgets and Gear told Nextopia. “Targeted products were not shown to customers, even if they were searching for the proper item. In addition, there was no way to provide search navigation for people to drill down by specific criteria.” These problems are not unique to Gadgets and Gear — many eCommerce retailers find that the stock search and navigation of most eCommerce platforms simply don’t cut it in today’s hyper-competitive marketplace.