Discount Electronics: An Introduction

Discount Electronics has been selling refurbished Dell computers and laptops since 1997. Based in Texas, all of their products are highly customizable and shipped on the same day they are ordered. Their business encompasses both online and physical stores, and they have been named one of the fastest growing companies in America seven years in a row by Inc Magazine. Their website runs on BigCommerce and they have been using Nextopia for over a year.

The Partner

oBundle is a web solutions agency that focuses on conversion optimization, advanced customization and custom theme development. Their team was founded by former BigCommerce support engineers with a passion for entrepreneurship, eCommerce and web development. They have worked with Discount Electronics since early 2016, when they were approached by the client to customize and optimize their BigCommerce store.

The Challenge

Discount Electronics realized the limitations of BigCommerce’s default search soon after implementing the platform. Customers were either finding little to no results, or else they were being flooded with so many options that they were irrelevant. 

oBundle recommended Nextopia’s Site Search and Autocomplete solution to improve the shopping experience on their site. Download the full case study to see the results!