digi-Quick: An Introduction
Founded in 2006, digi-Quick is an eCommerce retailer of camera and camcorder accessories. The company is made up of a small team of dedicated photographers and electrical experts based on Bodmin Moor in Cornwall, England. Now an established business, digi-Quick has grown into one of the UK’s most knowledgeable electrical accessory suppliers.
Stock Search Shortcomings
Prior to using Nextopia, digi-Quick found that their stock site search fell short due to the nature of their product catalog, where small variations in product names and descriptions (including dashes, spaces, etc.) are crucially important for customers to find the correct accessory for their camera or camcorder. The standard search offering would not return specific enough search results, and digi-Quick discovered they were losing business because of it.
digi-Quick’s pre-Nextopia search technology also meant they had to write a search override script, where their staff had to manually list over 250,000 keyword variations and product locations. This task was time consuming and expensive.