CP Lab Safety: An Introduction

From its humble beginnings when it was founded in a San Francisco basement, CP Lab Safety has since grown to be a leading manufacturer of environmentally conscious laboratory safety products and a distributor of leading lab supply brands. Today, CP Lab Safety has an extensive catalog of more than 17,000 lab safety products and continually strives to make businesses and laboratories safer so workers can stay healthy and work more productively.

Nextopia Results

CP Lab Safety experienced significant improvements after implementing Nextopia’s Site Search with Autocomplete and Filters and Navigation.  Nextopia’s suite of solutions drastically improved the accuracy of CP Lab Safety’s search results while also providing relevant product recommendations and significantly boosting the time spent on site, therefore leading to a huge increase in revenue.

“No longer do we have constant complaints in-house from customer service staff who cannot search while helping customers by phone. When we find a poor search result, we can fix it immediately,” says Walters.

Since implementing Nextopia, CP Lab Safety saw a significant increase in revenue by 51.53%, their conversions increase by 14.49%, average order value increase by 21.74%, time spent on site increase by 178.44%. The company also saw its search to exit rate decrease 42.28% and its bounce rate decrease by 3.37%.

Additionally, due to the vast improvements in site search, the company also saw its transactions, page views, and pages per session increase significantly, indicating an increase in product discovery.

Needless to say, making the switch to Nextopia has been nothing but positive and the company has seen a big increase in the use of their search box and additionally in revenue.