Costume Collection: An Introduction

Based out of Sydney, Australia, Costume Collection provides costumes, dresses, and party outfits to their customers. Their website is run on the Magento platform and they have been a Nextopia customer since 2013.

The Challenge

Before implementing Nextopia’s software, Costume Collection’s search had a tendency to return very poor results,
causing their customers to believe that they did not carry the products they were looking for. This resulted in an
extremely high bounce rate of 80%. They hoped that by switching to Nextopia, they’d be able to keep potential
customers on their site, and increase sales in turn.