Clever Training: An Introduction
Based out of Indian Rocks Beach, Florida, Clever Training is a multi-channel specialty retailer and leading provider of innovative athletic training gear. Whether preparing elite athletes for a competition or helping individuals lead healthy lifestyles, their fitness experts focus exclusively on providing customers with the latest fitness tools and innovations to help them achieve their goals. Their website is run on the Magento platform and they have been a Nextopia customer since 2011.
Before implementing Nextopia’s Site Search technology, Clever Training took initiative to do some testing of the on-site search functionality they were currently using. Through this testing it became very evident that investing in a proven on-site search solution was necessary. The current solution was highly ineffective, it would return inaccurate results to customers, it was therefore making it difficult and frustrating to find specific products.
After investigating other on-site search providers, Clever Training knew that by integrating Nextopia, they would be able to improve the way customers searched for products on their site and in turn boost customer satisfaction in the most effective way. Jarod Harper, Clever Training COO stated that Clever Training decided to go with Nextopia because it was, “the right combination of functionality and price.”
After implementing Nextopia Site Search, Clever Training experienced an increase in conversion through search by 34% and an increase in internal search by 63%. They also experienced a decrease in the search to exit rate by 10%. Evidently, implementing Nextopia Site Search was the right decision, as they had predicted it would be. The enhanced search bar provided tremendous R.O.I. all while also increasing customer satisfaction.