An Introduction

Since 1997, has provided its customers with rock-bottom prices on the latest software. With their large selection, excellent customer service and fast shipping, BuyCheapSoftware. com offers customers an easy way to save on the software they need.

A Problem Arises

Despite a growing customer base and strong sales, BuyCheapSoftware. com found that many of their site visitors were leaving the site after completing a search. In fact, upon coming on board with BuyCheapSoftware. com, Webmaster John Cornelis discovered that the search to exit rate was “practically 100%”. The problem was clear—to keep their visitors on the site and convert them to buyers, they needed to improve their search.