AUTHENTEAK: AN INTRODUCTION

Founded in 2004, authenTEAK is an owner-operated company featuring the foundation of a brick and mortar showroom, with a fully functional eCommerce outdoor living website. They feature luxury outdoor furniture, grills, umbrellas, fire pits, planters and accessories to complement any outdoor living space. Their website is running on the Yahoo! Stores platform and they have been a Nextopia customer since March 2013.

THE CHALLENGE

Before implementing Nextopia’s Site Search and Enhanced Autocomplete software, authenTEAK had just launched a new website. Their new website had a diverse product lineup. Knowing this, authenTEAK was aware that they would need to find a way for shoppers to filter through products in an efficient manner.