Allurez: An Introduction

Since 2010, Allurez has been a leading designer and manufacturer of fine jewelry in the USA and since opening its doors it has become the fastest growing online jeweller in the states. Located in the heart of New York City, Allurez is committed to providing the largest selection of fine designer jewelry, engagement rings, wedding bands, and certified loose diamonds.

With thousands of products available online, Allurez needs to ensure it’s easy for site visitors to find the exact items they want to purchase. The previous site search solution didn’t work as desired, which led to customers not being able to find what they were looking for and inevitably leaving the site.

Nextopia Results

In 2011, Allurez partnered with Nextopia to develop a more effective and intuitive site search. After implementing Nextopia’s Site Search with Autocomplete and Mobile Site Search, Allurez saw positive results almost immediately, predominately to its conversion rate, average order value, and internal search use.

The implementation of Nextopia was smooth and the results were significant. Allurez saw their average order value increase by 10%, conversion through search increase by 10%, and internal search increase by 30% – proving the ROI of Nextopia.

“With Nextopia, our customers can now find what they want much faster and easier. The autocomplete, autocorrect, and product recommendation features have proved to be very helpful for our clients.” – Raphi Mahgerefteh, Founder and CEO, Allurez.

Nextopia helps Allurez exceed customer expectations by continually providing intuitive results and product recommendations, which gives the company the opportunity to cross-sell and up-sell highly relevant products. For example, now when a customer searches for ‘heart diamond’, they now see recommendations for similar products as well as matching items, which has helped increase sales and conversions.