Turning dusty clubs and putters into cash, has been reselling America’s gold inventory for decades. The company creates inventory from manufacturers’ older new stock, product returned from retailer promotion programs or demos, and used brand name equipment commonly found in people’s gold bags and garages. has been so successful creating and owning this market that it even complies and publishes the Value Guide, a real-time Kelly Blue Book of used gold equipment values.

While eBay and the Amazon marketplace have been successful retail channels, the importance of its own site has grown. Sales growth on became acute in 2008, according to Vice President of Marketing & Business Development Doug Smith.