Why Site Search is Important – eCommerce Conversion Tips

Hello, my name is Jaclyn and welcome to Nextopia eCommerce Labs. I’m here today to share some knowledge from our team of experts about why site search is important.

Nextopia’s mission is to help eCommerce retailers increase their sales and conversions by providing them with advanced site search and website navigation for their eCommerce stores. Site search is vitally important to the success of an eCommerce store for several reasons.

First, the majority of online shoppers know what they want as soon as they land on your site. By providing them with a search function that provides relevant results quickly, they’ll be able to find their desired product as quickly as possible, and your chance of converting that customer into a buyer increases.

Second, site search is a very effective way to further understand the shopping behaviours of your site visitors. Viewing your site search analytics can allow you to understand your customers wants and needs, and can help you decide what to stock, which keywords to run PPC campaigns with, and what your top-performing searches are.

Third, stock site search punishes your customers for small errors, while enhanced site search solves them. Mistakenly made your search plural? No problem. Common spelling error? Our technology figures it out. The order of your search results? Based on which products get the most clicks, instead of which ones start with an earlier letter. Enhancing your site search provides an invisible—but invaluable—level of polish, all of which contributes to your bottom line.

Remember, offering enhanced on-site search will help your customers find what they want. Don’t give them any reason to buy from your competitors. Make it easy for them to find the products they want to buy by enhancing your on-site search.

Thanks for watching, I’ll see you next time!