Why Site Navigation is Important – eCommerce Conversion Tips

Hello, my name is Jaclyn and welcome to Nextopia eCommerce Labs. I’m here today to share some knowledge from our team of experts about why site navigation is important to the success of your eCommerce store.

Let’s begin with answering, what is navigation? Site navigation allows customers to refine their search results without having to use the search bar again. You can refine and sort your products by any attribute you’d like, such as price, color, size, gender, brand, or whatever refinements best describe your product offerings.

So, why do you need it? Enhancing your navigation ultimately brings the customer to their desired product in less clicks. Less clicks, less frustration! Giving your shoppers dynamic faceted navigation makes for a richer shopping experience, which results in higher conversions, happier customers, and more revenue.

Besides having faceted navigation on your site, the way it operates should also be geared to improving your conversions. By automatically ranking your filtered results based on conversions, you ensure that you are showing your customers the most popular products first. And, with the ability to merchandise within your filtered results, you can highlight product sales and promotions with banners and badges.

Remember, the goal of any eCommerce store should be simple: make your customers happy by saving them time and effort. Happy customers mean more sales, and a happier retailer.

Thanks for watching, and see you next time!