Hello, my name is Erin and welcome to Nextopia eCommerce Labs. I’m here today to share some knowledge from our team of experts about search merchandising, and why it’s vital to the success of any eCommerce store.
Search merchandising refers to any customization of search results, category pages, or other tools within your website’s search and navigation. Search merchandising can be used to promote certain products over others, run marketing campaigns, highlight new or on-sale products, get rid of overstocked items, and much more.
Some examples of search merchandising are banners that are triggered by certain search terms, category pages that act as landing pages for marketing campaigns, and badges or buttons that are placed on top of search results to indicate that products are new or on sale.
Search merchandising is only possible through an enhanced site search and navigation solution provider, and gives eCommerce retailers a completely new set of tools to customize and promote their online store.
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