Mastering Mobile Search – eCommerce Conversion Tips

Hello, my name is Michael and welcome to Nextopia eCommerce Labs. I’m here today to share some knowledge from our team of experts about the importance of mobile search.

Mobile shopping is on the rise. It’s vital for business owners to recognize the mobile trend of more and more people shopping and browsing from their phones, and adjust their websites accordingly. One of these adjustments is making sure your search function is not only accessible via mobile devices—but optimized for it.

A mobile version of your search function is usually a simpler version of your standard site that is condensed down to fit fully on the screen of a mobile device. However, a simplified version of your search often does not have the same functionality—such as dynamic filtering and autocomplete—that your customers come to expect.

That’s why we recommend creating a fully functioning version of your site that is optimized for mobile browsing, instead of retrofitting your existing site to work on mobile devices without full functionality.

Customers now expect to be able to browse and buy on the go, and if you do not provide them with a rich shopping experience on all devices, they will choose a competitor who can.

Thanks for watching and I’ll see you next time!