How To Improve Product Pages – eCommerce Conversion Tips

Hello, my name is Erin and welcome to Nextopia eCommerce Labs. I’m here today to share some knowledge from our team of experts about how to improve product pages on your eCommerce site.

Individual product pages are crucial to any eCommerce site, it is the one place where a shopper should be able to attain all relevant information, in a simplified version, about one specific product.

Product pages focus on enhancing the user experience, which is why the information presented on these pages should be simple and concise. A product page that is stuffed to the brim with information is going to be too overwhelming.

Knowing your audience and what information they care about will help
to filter out the unnecessary content.

A product page should contain:

  • The Product name
  • A Product image with multiple views
  • A Product description, using languaging to suit the specific demographic)
  • The Price
  • A Breadcrumb trail
  • And an Add to cart button

Remember, many shoppers who are not provided with enough information to make an informed purchasing decision will leave your site. Don’t give your customers a reason to buy from your competitor. Providing detailed product pages will ensure that your customers are purchasing with confidence.

Thanks for watching and I’ll see you next time!