To begin, let’s outline what autocomplete is. Autocomplete is a feature that can be integrated with your on-site search. It completes a word in the search bar, as-you-type, and provides search suggestions based on related search terms. The autocomplete feature is important to on-site search for multiple reasons.
First, it can help customers avoid spelling errors. While Nextopia’s search technology does a great job naturally detecting and correcting spelling errors, adding autocomplete helps improve this feature even further. This will ensure that your customers get to the right product regardless of spelling errors.
Second, it is helpful in promoting certain products. By customizing your autocomplete rankings, you can push certain products to the top of autocomplete suggestions to focus customers on high-margin products, or products that you’d like to sell quickly to remove excess stock.
Third, autocomplete doesn’t only show suggested search queries, it also shows suggested products that match the search term being entered. This helps eliminate a search step and allows your customers to go right from typing in their search term, to a purchasable product, all with one click. And, if your customers would rather search the term instead of look at one product, they have the ability to do so.
Remember, the goal of any eCommerce website should be to increase conversions by providing customers with a fast, easy, and satisfying shopping experience. With autocomplete, you can save your customers time, help guide them to a sale, and customize your results for increased merchandising options.
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