Hello, my name is Kathryne and welcome to Nextopia eCommerce Labs. I’m here today to share some knowledge from our team of experts about how you can increase conversion rates for your online store.
Your conversion rate is the percentage of your visitors that ‘convert’ into buyers. The goal of any eCommerce retailer should be to increase their conversion rate, as a higher conversion rate means more sales. How can you improve your conversion rate? You can do so by enhancing your on-site search and navigation functionality. Here are a few reasons why:
First, you invest in a variety of marketing campaigns to attract visitors to your site. But, is any of that spend worth it if they don’t become buyers once they get there? By allocating some of your marketing budget towards increasing your conversion rate by enhancing your on-site search and navigation, you can achieve higher ROI than by spending on visitor acquisition alone.
Second, people who use your on-site search spend much more on average than those who do not. Don’t believe me? Check your Google Analytics for proof. Therefore, focusing on increasing the conversion rate of your search users in particular, has a huge impact on your revenue. By enhancing your site’s search and navigation performance, you are investing in an area of your website that generates the most revenue by the numbers. If someone is using your search, they are more likely to become a customer than someone who isn’t.
Third, a higher conversion rate doesn’t only make you more money—it also means your visitors are happy, as more of them are deciding to buy from you. And, studies show that customers are more likely to return to your store to buy again than a new visitor is. Improving the shopping experience for your customers can help breed loyal, returning customers.
Remember, it’s important to think about conversion rate when looking at ways to improve your eCommerce website. By enhancing your on-site search and navigation, you can increase your conversion rate, make your customers happier, and create more revenue.
Thanks for watching, I’ll see you next time!
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