The Importance of Customer Feedback – eCommerce Conversion Tips

Hello, my name is Eric and welcome to Nextopia eCommerce Labs. I’m here today to share some knowledge from our team of experts about the importance of customer feedback.

Your customers are always your #1 priority, and keeping customers happy is important. However, they are also an invaluable resource for gaining insight into your eCommerce website’s performance.

There are many different ways to get information and feedback from customers. By asking them something as simple as “Did you find this search useful?” with a link to a survey somewhere on your results page, or adding “How’s our navigation?” below your dynamic filters, you can gain valuable insight into your customers wants, needs, and opinions.

By listening and understanding your customers, you’re ensuring that your site is catering to exactly the right group—the people who are actually using it.

Thanks for watching and I’ll see you next time!