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Cyber Monday Unlikely to Disappear

By | eCommerce | No Comments

Unveiled by the National Retailer Federation as a PR stunt just six years ago, Cyber Monday has become well established among both online retailers and consumers. With retailers promoting Cyber Monday deals and shoppers responding with credit cards in hand, Cyber Monday isn’t likely to disappear any time soon.

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Beating Giants like Cabela’s and Bass Pro Shops: The eCommerceOutdoors Story Pt. 2

By | eCommerce, Interviews, Site Search | No Comments

Learn how eCommerceOutdoors.com competes against national chain store giants like Cabela’s and Bass Pro Shops. By emphasizing customer service and product knowledge, and maximizing online merchandising opportunities using data captured by its site search technology from Nextopia, eCommerceOutdoors.com thrives in a highly competitive market. Part two of a two-part interview with company co-founder and marketing head Patrick Gill.

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