fbpx

eCommerce Lab Video: Why Site Search is Important

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Mobile Search, Search, Search Analytics, Site Search, Tips, User Experience, Videos | No Comments

To kick off the new year, this week’s eCommerce Labs video gets back to basics, explaining why site search is important. Search is the most vital feature to implement on your eCommerce site. Offering enhanced on-site search will help your customers find what they want with ease. Watch the video…

Read More

eCommerce Lab Video: Improving Search with Synonyms

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Navigation, Nextopia, Search, Site Search, Tips, User Experience, Videos | No Comments

Are you missing out on providing customers with the product they are searching for, simply because they call that item by a different name? For example, do your customers get the same result if they search for “T-shirt” vs. “Tee”? Watch the video above to learn how configuring synonyms on…

Read More

eCommerce Lab Video: Why is Navigation Important?

By | eCommerce, eCommerce Labs, ecommerce search, Navigation, Nextopia, Search, Site Search, Tips, Videos | No Comments

Navigation is an important attribute of an eCommerce site, it helps your customers avoid sifting through multiple pages of SKUs in their search results to find their desired products. By bringing your customers to their desired product in fewer clicks, you will provide a more positive shopping experience. In this…

Read More

eCommerce Lab Video: The Use of Images

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, Employees, Nextopia, Site Search, Tips, Uncategorized, Videos | No Comments

In this edition of Nextopia eCommerce Labs, we’ll discuss the importance of using images on an eCommerce site. It is important to know that when products are displayed in your search results in a way that is visually appealing to your customers they are more likely to buy. Enhanced autocomplete…

Read More

eCommerce Lab Video: Search Merchandising

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Search, Search Merchandising, Videos | No Comments

In this edition of Nextopia eCommerce Labs, we’ll discuss search merchandising—what it is, why it’s important, and how it can help grow your sales by improving your conversion rates. From promoted products, to banners and badges, search merchandising is just one of the many revenue-boosting tools that Nextopia Search and Navigation provides for eCommerce retailers.

Read More