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Nextopia at Western Career Fair

Western Career Fair Recap

By | Careers, Nextopia, Videos | No Comments

The Nextopia team had the great pleasure of attending the Western University Career Fair last month. While we were here, we had the opportunity to chat with future Western graduates about the eCommerce industry and also about the various exciting positions we are currently hiring for. Didn’t have a chance to chat with…

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eCommerce Lab Video: Storing Recent Searches

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, Online Retailing Metrics, Search, Site Search, Tips, Videos | No Comments

When customers are using the search function on your site, they are most likely looking for a specific item. By storing their recent searches, the customer simply needs to click on a previous search rather than retyping it out. Watch the video above to learn about the importance of saving…

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eCommerce Lab Video: Above the Fold

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, Navigation, Search, Site Search, Tips, User Experience, Videos | No Comments

It is important to display your search box and search results “above the fold” on your eCommerce website. If your customer has a difficult time finding these features, they will have a negative experience with your site. Watch the video above to learn about why these features should be immediately…

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eCommerce Lab video: Adaptive Search

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Search, Site Search, Tips, Videos | No Comments

Your site can further benefit from search by implementing an adaptive search function. Adaptive search causes your best performing products to be displayed first in the search results on your site. Watch the video above to learn why it is important to have search technology that learns from your customer’s…

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eCommerce Lab Video: Displaying Prices and Savings

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, Search, Search Merchandising, Site Search, Tips, Uncategorized, User Experience, Videos | No Comments

Are your customers aware of how much they are saving when purchasing a product on sale? It is important to be transparent with your customers. You should always ensure they understand the regular price versus the sale price of your products. Watch the video above to discover the most powerful…

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eCommerce Lab Video: Refinement for Sale Items

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, Search, Site Search, Tips, User Experience, Videos | No Comments

The refinement groups you select for your eCommerce site should include a sale refinement option. With this option, customers will not have to browse through your entire site to find your on-sale items. Watch the video above to discover how you can improve your customer shopping experience by implementing the…

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eCommerce Lab Video: The Ideal Search Bar Location

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, Search, Site Search, Tips, User Experience, Videos | No Comments

Is your search box located in the most optimal spot on your site? Is it located in a place that has the potential to frustrate and confuse your customers? Watch the video above to learn the techniques of selecting the best location for your search bar. Boost your conversions and…

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eCommerce Lab Video: Using Your Search Analytics

By | Analytics, eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, Videos | No Comments

Are you utilizing the site search analytics data from your eCommerce site to its full potential? Watch the video above to discover four ways you can use this data to better understand your customers, manage your stock, and strategize your marketing campaigns. Learn more from your customers with Nextopia’s eCommerce…

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