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MAGENTO

Guest Post: Growing Beyond Magento 1

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As many Magento merchants are aware, M2 was released in 2015. Now when a new software version comes along that’s better equipped to meet evolving technological needs, the old version will eventually fade away. While there isn’t currently an official Magento end of life date, their team and Magento Extension makers are continuing…

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Diztinct Logo

July Partner Spotlight: Diztinct

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Nextopia proudly partners with a wide range of top agencies in the eCommerce world. Each month we choose a partner that stood out to us, and we get to know them a little better by interviewing the founder. Congratulations Diztinct, for being our July Partner of the Month! After working with Diztinct…

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Sneaker

How to Design an Effective Logo

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How to Design an Effective Logo It graces every storefront. It’s displayed prominently at the top of every website. It appears on promotional materials, advertising, and products. It provides visual representation of a brand, for the entire world to see. What is it? The logo! We are surrounded by logos…

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Target closing

The Ever Changing Canadian Retail Landscape

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Within Canada this past year, there seems to be a never ending trend of retailers closing brick and mortar locations around the country. Due to disappointing sales, Canada has seen large retailers Target, Mexx, Smart Set and Jacob close their doors. It would be an assumption that this trend would…

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Customer Checkout Process Infographic

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Streamlined user experience is a critical element to any successful online retail website. When shopping online, consumers are looking to find the products they are looking for as easily as possible, and seek ways to reduce time and effort spent in the buying process. An efficient checkout process is one…

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Nextopia Takes On IRCE 2015

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The Nextopia team just returned from a whirlwind of a trip down to Chicago for IRCE 2015. Celebrating the 11th year of the conference and exhibition, IRCE is the flagship event of the eCommerce industry. The largest event of its kind, the Nextopia team joined retail trailblazers from every segment…

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2015 eCommerce Easter Predictions Infographic

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Hippity Hoppity, Easter Shopping is on it’s way! With the warmer weather, consumers are saying out with the Parka and in with a new fresh wardrobe for spring. Although shoppers tend to spend less around Easter, retailers have started to see a steady growth in spending around this holiday and…

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3 Effective Uses of Site Search Analytics

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Investing in on-site search can dramatically improve the overall functionality of your site, but accessing and understanding the analytics behind this technology can put you one step ahead of the competition. In a world geared towards instant gratification, super giants like Google and Amazon dominate the customer search experience, because…

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