The Importance of Trust in eCommerce

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You’re walking down the street on a beautiful sunny day in Italy. Amongst beautiful scenery and busy streets a man approaches you. Smiling, he makes simple conversation before asking if you would be interested in a highly discounted Gucci bag. Despite your desire to own it, you don’t buy it. Why? Trust. You didn’t trust the authenticity of the product itself; or you didn’t trust the seller. The importance of trust is obvious in the real world, but the lines blur when we enter the eCommerce industry. Much like you didn’t buy the bag, many shoppers won’t buy your product if they don’t trust you.

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