As a society, we live on our phones. We message friends, take selfies, tweet celebrities, and occasionally do something important like make a phone call. The phone has become more than a technology. It’s become a keystone tool in our day-to-day lives.
You’re walking down the street on a beautiful sunny day in Italy. Amongst beautiful scenery and busy streets a man approaches you. Smiling, he makes simple conversation before asking if you would be interested in a highly discounted Gucci bag. Despite your desire to own it, you don’t buy it. Why? Trust. You didn’t trust the authenticity of the product itself; or you didn’t trust the seller. The importance of trust is obvious in the real world, but the lines blur when we enter the eCommerce industry. Much like you didn’t buy the bag, many shoppers won’t buy your product if they don’t trust you.
Most people think that only B2C (business to consumer) eCommerce retailers need fast, effective, and relevant site search and navigation solutions. However, the market is shifting, and B2B (business to business) retailers now need to have a consumer-grade shopping experience to compete.