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eCommerce Lab Video: Storing Recent Searches

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, Online Retailing Metrics, Search, Site Search, Tips, Videos | No Comments

When customers are using the search function on your site, they are most likely looking for a specific item. By storing their recent searches, the customer simply needs to click on a previous search rather than retyping it out. Watch the video above to learn about the importance of saving…

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3 Ways to Create an eCommerce Search Box that Converts

By | B2B, eCommerce, eCommerce Site Search, Merchandizing, Mobile Commerce, Site Search | No Comments

In light of the overwhelmingly positive feedback and responses garnered by this blog (originally posted August 7th, 2014), the Nextopia team has decided to tailor and repost this blog, with a few minor additions to help optimize your onsite search box and maximize conversions on your website. The search box….

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eCommerce Lab Video: Above the Fold

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, Navigation, Search, Site Search, Tips, User Experience, Videos | No Comments

It is important to display your search box and search results “above the fold” on your eCommerce website. If your customer has a difficult time finding these features, they will have a negative experience with your site. Watch the video above to learn about why these features should be immediately…

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eCommerce Lab video: Adaptive Search

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Search, Site Search, Tips, Videos | No Comments

Your site can further benefit from search by implementing an adaptive search function. Adaptive search causes your best performing products to be displayed first in the search results on your site. Watch the video above to learn why it is important to have search technology that learns from your customer’s…

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eCommerce Lab Video: Displaying Prices and Savings

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, Search, Search Merchandising, Site Search, Tips, Uncategorized, User Experience, Videos | No Comments

Are your customers aware of how much they are saving when purchasing a product on sale? It is important to be transparent with your customers. You should always ensure they understand the regular price versus the sale price of your products. Watch the video above to discover the most powerful…

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eCommerce Lab Video: Refinement for Sale Items

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, Search, Site Search, Tips, User Experience, Videos | No Comments

The refinement groups you select for your eCommerce site should include a sale refinement option. With this option, customers will not have to browse through your entire site to find your on-sale items. Watch the video above to discover how you can improve your customer shopping experience by implementing the…

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Three Tips for Effective Online Merchandising: Strategies for Boosting Conversion Rates on Your Website

By | B2B, B2C, eCommerce, Online Retailing Metrics, Search, Site Search | No Comments

With B2C eCommerce sales expected to reach $1.92 trillion U.S. dollars by 2016, it is no surprise that an increasing amount of retailers are looking to maximize their online presence.  All the more, today’s shoppers have progressively become more passionate about researching products online before committing to a purchase. Naturally,…

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