Mitigating the “Amazon Effect”

By | Articles, eCommerce, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Navigation, Nextopia, Reports, Research, Search, Site Search, Uncategorized, User Experience | No Comments

Mitigating the “Amazon Effect” Amazon has, in every regard, become the behemoth of online retail. Sitting at number nine on the Alexa global website ranking and number one on the Internet Retailer ranking, it has long established itself as the top global marketplace. However, a recent study shows that it…

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eCommerce Lab Video: Why is Navigation Important?

By | eCommerce, eCommerce Labs, ecommerce search, Navigation, Nextopia, Search, Site Search, Tips, Videos | No Comments

Navigation is an important attribute of an eCommerce site, it helps your customers avoid sifting through multiple pages of SKUs in their search results to find their desired products. By bringing your customers to their desired product in fewer clicks, you will provide a more positive shopping experience. In this…

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eCommerce Lab Video: Search Merchandising

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Search, Search Merchandising, Videos | No Comments

In this edition of Nextopia eCommerce Labs, we’ll discuss search merchandising—what it is, why it’s important, and how it can help grow your sales by improving your conversion rates. From promoted products, to banners and badges, search merchandising is just one of the many revenue-boosting tools that Nextopia Search and Navigation provides for eCommerce retailers.

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4 Signs You Need to Invest in eCommerce Site Search

By | eCommerce, ecommerce search, eCommerce Site Search, Search, Search Analytics, Site Search | No Comments

When we speak to eCommerce retailers at trade shows or for case studies, they are often shocked at how powerful site search has been for their business. As we learn more about these companies, it’s apparent that many companies experience the common frustrations of poor search, but fail to recognize these as signs to invest in and upgrade their on-site search. In order to avoid the same frustrations, keep these four key signs in mind.

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