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eCommerce Lab Video: The Ideal Search Bar Location

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, Search, Site Search, Tips, User Experience, Videos | No Comments

Is your search box located in the most optimal spot on your site? Is it located in a place that has the potential to frustrate and confuse your customers? Watch the video above to learn the techniques of selecting the best location for your search bar. Boost your conversions and…

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eCommerce Lab Video: Why Site Search is Important

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Mobile Search, Search, Search Analytics, Site Search, Tips, User Experience, Videos | No Comments

To kick off the new year, this week’s eCommerce Labs video gets back to basics, explaining why site search is important. Search is the most vital feature to implement on your eCommerce site. Offering enhanced on-site search will help your customers find what they want with ease. Watch the video…

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Holiday Shopping and the Growth of mCommerce

By | B2C, eCommerce, eCommerce Site Search, holidays, Internet Retailing, Mobile, Mobile Commerce, Mobile Search, Mobile Shopping, Nextopia Mobile, Nextopia Mobile Search, Search, Uncategorized | No Comments

With only seven days between now and Christmas, the holiday shopping season is coming to an end. As holiday shopping wraps up, it is a great time to reflect and look at the trends in 2014 holiday eCommerce retail – and the important role mobile devices have played and continue…

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eCommerce Lab Video: Improving Search with Synonyms

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Navigation, Nextopia, Search, Site Search, Tips, User Experience, Videos | No Comments

Are you missing out on providing customers with the product they are searching for, simply because they call that item by a different name? For example, do your customers get the same result if they search for “T-shirt” vs. “Tee”? Watch the video above to learn how configuring synonyms on…

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Black Friday and Cyber Monday Sales Across the Ocean

By | Analytics, B2C, eCommerce, eCommerce Site Search, holidays, Mobile Commerce, Mobile Search, Search, Site Search | No Comments

Black Friday & Cyber Monday, long a North American tradition, is becoming a British one, too Black Friday and Cyber Monday, generally considered distinctly North American traditions, have quickly crossing the ocean and taken UK digital retailers by storm. Despite not celebrating Thanksgiving in the last month of November, UK…

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eCommerce Lab Video: Choosing the Right Search Refinements

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Navigation, Search, Tips, User Experience | No Comments

Are your customers able to easily refine their search results and navigate through the different products you sell? While displaying search refinements can help customers find what they are looking for; too many refinements can be overwhelming. Watch the video above to discover the best practices when implementing refinement groups…

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A ‘Second-Screen Experience’ for the Holiday Season

By | Articles, B2B, B2C, eCommerce, ecommerce search, eCommerce Site Search, holidays, merchandising, Merchandizing, Nextopia, Research, Search, Site Search, User Experience | No Comments

As we reach the midway point of October, speculation is becoming rampant regarding the sales outlook for this holiday season—and right now, the outlook is extremely positive for eCommerce retailers. In addition to a forecast from Deloitte last month which anticipated a 14% online sales increase through the holiday season,…

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Mitigating the “Amazon Effect”

By | Articles, eCommerce, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Navigation, Nextopia, Reports, Research, Search, Site Search, Uncategorized, User Experience | No Comments

Mitigating the “Amazon Effect” Amazon has, in every regard, become the behemoth of online retail. Sitting at number nine on the Alexa global website ranking and number one on the Internet Retailer ranking, it has long established itself as the top global marketplace. However, a recent study shows that it…

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