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Why the New Year is the Right Time to Invest in Site Search

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With a new year freshly upon us, many business owners have begun to plan how they can make 2016 their best year yet.

With fresh new marketing initiatives and sales targets in sight, many eCommerce retailers often forget about the importance of investing in their digital resources, and more importantly, the tools that help drive to your eCommerce store.

Below, are four reasons why the New Year is the perfect time to prioritize investing in Site Search and Navigation technology and why it will be extremely beneficial for your eCommerce store in 2016.

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eCommerce Lab Video: Above the Fold

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It is important to display your search box and search results “above the fold” on your eCommerce website. If your customer has a difficult time finding these features, they will have a negative experience with your site. Watch the video above to learn about why these features should be immediately…

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eCommerce Lab video: Adaptive Search

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Your site can further benefit from search by implementing an adaptive search function. Adaptive search causes your best performing products to be displayed first in the search results on your site. Watch the video above to learn why it is important to have search technology that learns from your customer’s…

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Three Tips for Effective Online Merchandising: Strategies for Boosting Conversion Rates on Your Website

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With B2C eCommerce sales expected to reach $1.92 trillion U.S. dollars by 2016, it is no surprise that an increasing amount of retailers are looking to maximize their online presence.  All the more, today’s shoppers have progressively become more passionate about researching products online before committing to a purchase. Naturally,…

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