Using Site Search Data to Perfect Product Development

By | Analytics, Articles, Customers, eCommerce, Internet Retailing, Marketing, Reports, Research, Search Analytics, Search-to-exit Rate | No Comments

You’ve just come out of an important meeting. Your company is looking to expand and your boss has assigned you and your team the task of generating ideas for a new product to introduce. Filled with excitement, you want to launch something your audience will be receptive to – so you start some initial research. But where do you begin? In this post, we’ll talk about how you can use site search data to improve your product development process and produce products people love.

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Acquiring vs. Keeping Visitors: Spending Smarter with your Marketing Budget

By | eCommerce, Marketing, Navigation, Search-to-exit Rate, Site Search | No Comments

Most marketing budgets are spread over a variety of channels such as SEO optimization, Google AdWords, web advertising, social media advertising, and a host of other acquisition techniques. But, one area that often goes overlooked is enhancing the shopping experience through improving site search and navigation functionality. Why spend time and resources on acquisition alone, when your site search and navigation doesn’t allow your potential customers to find the products they’re looking for?

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