eCommerce in Canada: Growth and Challenges

By | eCommerce, ecommerce search, eCommerce Site Search, Internet Retailing, Marketing, Nextopia, Online Retailing Metrics, Reports, Research | No Comments

This month, Forrester Research Inc. released its latest report on Canadian eCommerce, with projections for nationwide sector growth extending into 2019. Earlier in the week, we updated our Canadian eCommerce infographic with some of these new numbers. Now, looking at those numbers, let’s discuss some of the systemic realities of…

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A ‘Second-Screen Experience’ for the Holiday Season

By | Articles, B2B, B2C, eCommerce, ecommerce search, eCommerce Site Search, holidays, merchandising, Merchandizing, Nextopia, Research, Search, Site Search, User Experience | No Comments

As we reach the midway point of October, speculation is becoming rampant regarding the sales outlook for this holiday season—and right now, the outlook is extremely positive for eCommerce retailers. In addition to a forecast from Deloitte last month which anticipated a 14% online sales increase through the holiday season,…

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Mitigating the “Amazon Effect”

By | Articles, eCommerce, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Navigation, Nextopia, Reports, Research, Search, Site Search, Uncategorized, User Experience | No Comments

Mitigating the “Amazon Effect” Amazon has, in every regard, become the behemoth of online retail. Sitting at number nine on the Alexa global website ranking and number one on the Internet Retailer ranking, it has long established itself as the top global marketplace. However, a recent study shows that it…

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eCommerce Infographic: Oktoberfest!

By | eCommerce, eCommerce Infographic, eCommerce Infographics, Guides, holidays, infographic, Infographics, Nextopia, Research, Uncategorized | No Comments

As it is the first day of Autumn, summer activities are winding down and Fall ones are in full swing. Our latest eCommerce infographic looks at the celebration of Oktoberfest around the world as well as the increasingly popular trend of eCommerce retailers selling alcohol. Check out the infographic below…

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eCommerce Infographic: Fashion Growth

By | eCommerce, eCommerce Infographic, eCommerce Infographics, ecommerce search, eCommerce Site Search, Guides, infographic, Infographics, Marketing, Research, Uncategorized | No Comments

As New York Fashion Week comes to an end, and Toronto is gearing up for Toronto Fashion Week it seemed only appropriate to create an eCommerce Fashion Infographic. This infographic looks at how the fashion industry is growing significantly online. Check out the infographic below to learn more about eCommerce…

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Using Site Search Data to Perfect Product Development

By | Analytics, Articles, Customers, eCommerce, Internet Retailing, Marketing, Reports, Research, Search Analytics, Search-to-exit Rate | No Comments

You’ve just come out of an important meeting. Your company is looking to expand and your boss has assigned you and your team the task of generating ideas for a new product to introduce. Filled with excitement, you want to launch something your audience will be receptive to – so you start some initial research. But where do you begin? In this post, we’ll talk about how you can use site search data to improve your product development process and produce products people love.

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eCommerce Infographic: The 80/20 Rule

By | eCommerce, ecommerce search, eCommerce Site Search, Guides, Infographics, Marketing, Research, Site Search | No Comments

The 80/20 Rule, originally coined the Pareto Principle, is the idea that for most events, 80% of the results stem from 20% of the effort. It was developed when its creator, Italian economist Vilfredo Pareto, noticed that 80% of the land in Italy was owned by 20% of the population at the time. Since then, the concept has been applied to areas like business (80% of sales come from 20% of customers) and health (eat healthy 80% of the time, indulge 20%.)

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The Importance of Trust in eCommerce

By | B2C, Developers, eCommerce, Research, Site Search, Study | No Comments

You’re walking down the street on a beautiful sunny day in Italy. Amongst beautiful scenery and busy streets a man approaches you. Smiling, he makes simple conversation before asking if you would be interested in a highly discounted Gucci bag. Despite your desire to own it, you don’t buy it. Why? Trust. You didn’t trust the authenticity of the product itself; or you didn’t trust the seller. The importance of trust is obvious in the real world, but the lines blur when we enter the eCommerce industry. Much like you didn’t buy the bag, many shoppers won’t buy your product if they don’t trust you.

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eCommerce Trends: Men vs. Women

By | B2C, eCommerce, Guides, Infographics, PPC, Research | No Comments

Men and women prefer different products, colours, and even marketing promotions. But if this is such commonplace knowledge, then why do retailers often amalgamate both genders into one general audience? We know that men and women have different buying behaviours and it’s time to start designing our stores to appreciate this fact. We’ve compiled reports from different eCommerce publications to dive deeper into the peculiarities of each gender, and how you can leverage these subtleties for your organization.

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