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eCommerce in Canada: Growth and Challenges

By | eCommerce, ecommerce search, eCommerce Site Search, Internet Retailing, Marketing, Nextopia, Online Retailing Metrics, Reports, Research | No Comments

This month, Forrester Research Inc. released its latest report on Canadian eCommerce, with projections for nationwide sector growth extending into 2019. Earlier in the week, we updated our Canadian eCommerce infographic with some of these new numbers. Now, looking at those numbers, let’s discuss some of the systemic realities of…

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Mitigating the “Amazon Effect”

By | Articles, eCommerce, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Navigation, Nextopia, Reports, Research, Search, Site Search, Uncategorized, User Experience | No Comments

Mitigating the “Amazon Effect” Amazon has, in every regard, become the behemoth of online retail. Sitting at number nine on the Alexa global website ranking and number one on the Internet Retailer ranking, it has long established itself as the top global marketplace. However, a recent study shows that it…

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Using Site Search Data to Perfect Product Development

By | Analytics, Articles, Customers, eCommerce, Internet Retailing, Marketing, Reports, Research, Search Analytics, Search-to-exit Rate | No Comments

You’ve just come out of an important meeting. Your company is looking to expand and your boss has assigned you and your team the task of generating ideas for a new product to introduce. Filled with excitement, you want to launch something your audience will be receptive to – so you start some initial research. But where do you begin? In this post, we’ll talk about how you can use site search data to improve your product development process and produce products people love.

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The Rise of Mobile Shopping: 60% of U.S. Retail Sales Will Involve the Web by 2017

By | Articles, eCommerce, Mobile, Reports | No Comments

According to a report by Forrester Research Inc., 60% of all US retail sales will involve the internet in some way (making an actual purchase online, or conducting research on a product online before purchasing in-store) by 2017. This is a staggering number that predicts that the rapid growth of the eCommerce industry will continue in the near future. However, the main factor in the increase of web participation in retail purchases is the rise of mobile shopping.

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Nextopia Included in Forrester Research’s “Market Overview: Site Search Technology” Report

By | Reports, Site Search | No Comments

We’re proud to announce that Nextopia has been included in Forrester Research’s recent “Market Overview: Site Search Technology” report. Nextopia was interviewed by Forrester to provide information for the report, and was included as a player in their overview of the search market landscape alongside tech giants Adobe, Amazon, HP,…

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