Men and women prefer different products, colours, and even marketing promotions. But if this is such commonplace knowledge, then why do retailers often amalgamate both genders into one general audience? We know that men and women have different buying behaviours and it’s time to start designing our stores to appreciate this fact. We’ve compiled reports from different eCommerce publications to dive deeper into the peculiarities of each gender, and how you can leverage these subtleties for your organization.
We often discuss site search through a quantitative lens – emphasizing a lower bounce rate, increased conversion rates, or a greater average order value. These critical benefits galvanize the importance of quantitative analysis in business. But what about the qualitative aspects? These relatively unknown benefits complete the picture and provide a full understanding of the power site search has.
Shopify recently posted a helpful beginners guide to eCommerce PPC keyword research. While the information was extremely relevant and important there was one aspect that we feel was left out—utilizing your own on-site search data to build PPC campaigns through customer-driven PPC keyword research.