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eCommerce Trends: Men vs. Women

By | B2C, eCommerce, Guides, Infographics, PPC, Research | No Comments

Men and women prefer different products, colours, and even marketing promotions. But if this is such commonplace knowledge, then why do retailers often amalgamate both genders into one general audience? We know that men and women have different buying behaviours and it’s time to start designing our stores to appreciate this fact. We’ve compiled reports from different eCommerce publications to dive deeper into the peculiarities of each gender, and how you can leverage these subtleties for your organization.

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5 Unknown Benefits of Site Search

By | eCommerce, PPC, Search Analytics, Site Search | No Comments

We often discuss site search through a quantitative lens – emphasizing a lower bounce rate, increased conversion rates, or a greater average order value. These critical benefits galvanize the importance of quantitative analysis in business. But what about the qualitative aspects? These relatively unknown benefits complete the picture and provide a full understanding of the power site search has.

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