eCommerce Lab Video: Storing Recent Searches

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, Online Retailing Metrics, Search, Site Search, Tips, Videos | No Comments

When customers are using the search function on your site, they are most likely looking for a specific item. By storing their recent searches, the customer simply needs to click on a previous search rather than retyping it out. Watch the video above to learn about the importance of saving…

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Three Tips for Effective Online Merchandising: Strategies for Boosting Conversion Rates on Your Website

By | B2B, B2C, eCommerce, Online Retailing Metrics, Search, Site Search | No Comments

With B2C eCommerce sales expected to reach $1.92 trillion U.S. dollars by 2016, it is no surprise that an increasing amount of retailers are looking to maximize their online presence.  All the more, today’s shoppers have progressively become more passionate about researching products online before committing to a purchase. Naturally,…

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eCommerce in Canada: Growth and Challenges

By | eCommerce, ecommerce search, eCommerce Site Search, Internet Retailing, Marketing, Nextopia, Online Retailing Metrics, Reports, Research | No Comments

This month, Forrester Research Inc. released its latest report on Canadian eCommerce, with projections for nationwide sector growth extending into 2019. Earlier in the week, we updated our Canadian eCommerce infographic with some of these new numbers. Now, looking at those numbers, let’s discuss some of the systemic realities of…

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eCommerce Infographic: Reviews and Ratings

By | eCommerce, eCommerce Infographic, eCommerce Infographics, eCommerce Site Search, Guides, infographic, Infographics, Marketing, merchandising, Merchandizing, Online Retailing Metrics, Tips | No Comments

Online retailers have many details to consider when merchandising their eCommerce site. With so much to think about product reviews and ratings can sometimes be overlooked. Check out our infographic below to learn more about the importance of including customer reviews and ratings and how it can increase site’s success.

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Nextopia Site Search & Autocomplete Increases OKA Direct’s eCommerce Conversion Rate by 39%

By | Autocomplete, Case Studies, Customers, eCommerce, Online Retailing Metrics, Site Search | No Comments

In our latest Nextopia customer success story, we’re going to look at how Nextopia increased OKA Direct‘s eCommerce conversion rate by 39% and improved their key metrics across the board—all in only five months. OKA: An Introduction Established in 1999 as a mail order catalogue, OKA offers an entire range…

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