Acquiring vs. Keeping Visitors: Spending Smarter with your Marketing Budget

By | eCommerce, Marketing, Navigation, Search-to-exit Rate, Site Search | No Comments

Most marketing budgets are spread over a variety of channels such as SEO optimization, Google AdWords, web advertising, social media advertising, and a host of other acquisition techniques. But, one area that often goes overlooked is enhancing the shopping experience through improving site search and navigation functionality. Why spend time and resources on acquisition alone, when your site search and navigation doesn’t allow your potential customers to find the products they’re looking for?

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