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eCommerce Lab Video: Above the Fold

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It is important to display your search box and search results “above the fold” on your eCommerce website. If your customer has a difficult time finding these features, they will have a negative experience with your site. Watch the video above to learn about why these features should be immediately…

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Mitigating the “Amazon Effect”

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Mitigating the “Amazon Effect” Amazon has, in every regard, become the behemoth of online retail. Sitting at number nine on the Alexa global website ranking and number one on the Internet Retailer ranking, it has long established itself as the top global marketplace. However, a recent study shows that it…

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eCommerce Lab Video: Why is Navigation Important?

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Navigation is an important attribute of an eCommerce site, it helps your customers avoid sifting through multiple pages of SKUs in their search results to find their desired products. By bringing your customers to their desired product in fewer clicks, you will provide a more positive shopping experience. In this…

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5 Essentials For Effective On-Site Search

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What comes to mind when you think of on-site search? For a seemingly simple concept, site search can be difficult to define. ‘Where do I begin?’ – seems to be a common question amongst eCommerce managers recently, as more and more decision makers recognize the importance of effective on-site search, but lack a definitive starting point.

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