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The West Agile Labs Guide to E-Commerce: 9 Must-Haves for Increasing Conversions

By | Cart Abandonment, eCommerce, Guest Post, merchandising, Retail, SEO, Tips, User Experience | No Comments

When building an online store, there are certain basic rules of internet hygiene that should be followed to help you achieve a higher ranking in Google search, stronger conversion rates, and an improved online shopping experience to help encourage repeat business. These are essential features for every e-commerce store, irrespective…

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eCommerce Lab video: Adaptive Search

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Search, Site Search, Tips, Videos | No Comments

Your site can further benefit from search by implementing an adaptive search function. Adaptive search causes your best performing products to be displayed first in the search results on your site. Watch the video above to learn why it is important to have search technology that learns from your customer’s…

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3 Strategies to Drive eCommerce Growth Using Site Search

By | eCommerce, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Mobile, Mobile Commerce, Mobile Search, Nextopia Mobile, Nextopia Mobile Search, Uncategorized | No Comments

There are so many factors and strategies that eCommerce retailers take into consideration when building and maintaining a successful online store. While important elements such as payment, security and shipping all have to be considered, many online retailers underestimate the impact that optimized site search can have on their business…

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eCommerce Lab Video: Why Site Search is Important

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Mobile Search, Search, Search Analytics, Site Search, Tips, User Experience, Videos | No Comments

To kick off the new year, this week’s eCommerce Labs video gets back to basics, explaining why site search is important. Search is the most vital feature to implement on your eCommerce site. Offering enhanced on-site search will help your customers find what they want with ease. Watch the video…

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eCommerce Lab Video: Improving Search with Synonyms

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Navigation, Nextopia, Search, Site Search, Tips, User Experience, Videos | No Comments

Are you missing out on providing customers with the product they are searching for, simply because they call that item by a different name? For example, do your customers get the same result if they search for “T-shirt” vs. “Tee”? Watch the video above to learn how configuring synonyms on…

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eCommerce Lab Video: Choosing the Right Search Refinements

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Navigation, Search, Tips, User Experience | No Comments

Are your customers able to easily refine their search results and navigate through the different products you sell? While displaying search refinements can help customers find what they are looking for; too many refinements can be overwhelming. Watch the video above to discover the best practices when implementing refinement groups…

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A ‘Second-Screen Experience’ for the Holiday Season

By | Articles, B2B, B2C, eCommerce, ecommerce search, eCommerce Site Search, holidays, merchandising, Merchandizing, Nextopia, Research, Search, Site Search, User Experience | No Comments

As we reach the midway point of October, speculation is becoming rampant regarding the sales outlook for this holiday season—and right now, the outlook is extremely positive for eCommerce retailers. In addition to a forecast from Deloitte last month which anticipated a 14% online sales increase through the holiday season,…

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eCommerce Infographic: Reviews and Ratings

By | eCommerce, eCommerce Infographic, eCommerce Infographics, eCommerce Site Search, Guides, infographic, Infographics, Marketing, merchandising, Merchandizing, Online Retailing Metrics, Tips | No Comments

Online retailers have many details to consider when merchandising their eCommerce site. With so much to think about product reviews and ratings can sometimes be overlooked. Check out our infographic below to learn more about the importance of including customer reviews and ratings and how it can increase site’s success.

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Mitigating the “Amazon Effect”

By | Articles, eCommerce, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Navigation, Nextopia, Reports, Research, Search, Site Search, Uncategorized, User Experience | No Comments

Mitigating the “Amazon Effect” Amazon has, in every regard, become the behemoth of online retail. Sitting at number nine on the Alexa global website ranking and number one on the Internet Retailer ranking, it has long established itself as the top global marketplace. However, a recent study shows that it…

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