As New York Fashion Week comes to an end, and Toronto is gearing up for Toronto Fashion Week it seemed only appropriate to create an eCommerce Fashion Infographic. This infographic looks at how the fashion industry is growing significantly online. Check out the infographic below to learn more about eCommerce…
How do we do all of this? We incorporate our site search data into our merchandising efforts. Let’s take a look at how we can do this. Site Search Merchandising – What Is It. Site search data allows you to determine the best performing products and categories. It tells you…
You’ve just come out of an important meeting. Your company is looking to expand and your boss has assigned you and your team the task of generating ideas for a new product to introduce. Filled with excitement, you want to launch something your audience will be receptive to – so you start some initial research. But where do you begin? In this post, we’ll talk about how you can use site search data to improve your product development process and produce products people love.
The 80/20 Rule, originally coined the Pareto Principle, is the idea that for most events, 80% of the results stem from 20% of the effort. It was developed when its creator, Italian economist Vilfredo Pareto, noticed that 80% of the land in Italy was owned by 20% of the population at the time. Since then, the concept has been applied to areas like business (80% of sales come from 20% of customers) and health (eat healthy 80% of the time, indulge 20%.)
As a celebration of Independence Day and in honour of our neighbours to the south, we have created a 4th of July eCommerce infographic! Check out the infographic below to find out how Independence Day eCommerce is growing and changing in the United States of America:
There’s an age-old saying that goes, “the customer is always right.” Customers know what they want and they’ll go where they can get it. It seems simple in theory, but you don’t always have customers offering you a list of their ideal ‘must-have’ features.
As a proud Canadian company it seemed fit to pay homage to our country and culture the best way we knew how, with a Canada Day eCommerce infographic! Check out the infographic below to find out how Canadian eCommerce is growing and changing:
Most marketing budgets are spread over a variety of channels such as SEO optimization, Google AdWords, web advertising, social media advertising, and a host of other acquisition techniques. But, one area that often goes overlooked is enhancing the shopping experience through improving site search and navigation functionality. Why spend time and resources on acquisition alone, when your site search and navigation doesn’t allow your potential customers to find the products they’re looking for?