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Beating Giants like Cabela’s and Bass Pro Shops: The eCommerceOutdoors Story Pt. 2

By | eCommerce, Interviews, Site Search | No Comments

Learn how eCommerceOutdoors.com competes against national chain store giants like Cabela’s and Bass Pro Shops. By emphasizing customer service and product knowledge, and maximizing online merchandising opportunities using data captured by its site search technology from Nextopia, eCommerceOutdoors.com thrives in a highly competitive market. Part two of a two-part interview with company co-founder and marketing head Patrick Gill.

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How BrickHouse Security Unlocks Secrets of Online Success-Pt. 2

By | eCommerce, Interviews, Site Search | No Comments

Online since 2005, BrickHouse Security is a rapidly growing Yahoo! Stores and member of the Internet Retailer Top 500 list. Learn how Customer Acquisition & Analytics Manager Ryan Urban generates traffic and converts it, using a variety of activities and technologies, including Nextopia site search. Find out how Ryan has been able to generate tens of thousands of dollars in additional sales dollars by combining site search results with product images. Part two of our interview.

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