With more than 179 million Americans planning to partake in Halloween festivities in 2017, spending is slated to reach a record high of $9.1 billion. Consumers are expected to spend a record average of $86.13 per person. What will consumers spend this money on? The National Retail Federation says that…
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The holiday season is fast approaching, and e-merchants like yourself are beginning to think about customizations and campaigns to help drive conversion on their sites. The annual increase in shoppers brings both repeat customers and first-time users who are unfamiliar with your environment. One of the most valuable navigation tools…
This weekend is Canada’s 150th birthday and we want to celebrate with you! Nextopia is a proud Canadian eCommerce company and we want our fellow Canadians to join us in our July Partner Challenge by sending in a photo of your team showing off their patriotic pride! Check out the infographic…
With more than 125 million Americans (30x the population of Ireland) planning to celebrate St. Patrick’s Day this year, the holiday can bring luck to many businesses. From green clothing and novelty accessories to food and drinks, well over four billion dollars will be spent this St. Patrick’s Day, presenting a…
Love is definitely in the air this week… especially if you’re an eCommerce merchant. In 2017, it’s projected that Valentine’s Day sales will reach $18.2 billion, which gives retailers a huge opportunity to get a head start on their yearly sales. With 28% of total purchases taking place online and…
Over the past several years, the “Elf on the Shelf” has become a popular holiday trend on social media. Whether on Instagram, Pinterest or Facebook, a search for the “Elf on the Shelf” results in hilarious photos of the Christmas trickster appearing unexpectedly in people’s homes. If you’re not familiar…
Now that one of the biggest shopping days of the year is behind us, retailers are preparing for the final stretch of Q4. But before the December rush officially begins, we wanted to take a look at this year’s Black Friday numbers so retailers can see what improvements need to be made before…
Marketers! Lighten your workload this holiday season by reimagining your marketing tech setup and choosing an email marketing platform that’ll streamline the production process. It’s the gift that keeps on giving. The run-up to the holiday season is an extremely busy time for eCommerce marketers. The fight against the competition…
Black Friday and Cyber Monday are two of the busiest shopping days of the year for both retailers and shoppers, as thrifty consumers will take advantage of sales and promotions and get a head start on their Christmas shopping. This year, Black Friday will take place on Friday, November 25th the day…
Well folks, November is officially underway, which means we’re quickly approaching the time of year that brings in significant traffic and increased sales. And the best way to feel prepared for the upcoming shopping holidays is to ensure that your eCommerce store is ready for any obstacle that comes your way. While…
