eCommerce Infographic: The 80/20 Rule

By | eCommerce, ecommerce search, eCommerce Site Search, Guides, Infographics, Marketing, Research, Site Search | No Comments

The 80/20 Rule, originally coined the Pareto Principle, is the idea that for most events, 80% of the results stem from 20% of the effort. It was developed when its creator, Italian economist Vilfredo Pareto, noticed that 80% of the land in Italy was owned by 20% of the population at the time. Since then, the concept has been applied to areas like business (80% of sales come from 20% of customers) and health (eat healthy 80% of the time, indulge 20%.)

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eCommerce Trends: Men vs. Women

By | B2C, eCommerce, Guides, Infographics, PPC, Research | No Comments

Men and women prefer different products, colours, and even marketing promotions. But if this is such commonplace knowledge, then why do retailers often amalgamate both genders into one general audience? We know that men and women have different buying behaviours and it’s time to start designing our stores to appreciate this fact. We’ve compiled reports from different eCommerce publications to dive deeper into the peculiarities of each gender, and how you can leverage these subtleties for your organization.

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