With the holiday season approaching, it’s easy to overlook the opportunities Halloween presents for online retailers. Last year, $9 billion was spent on Halloween in the U.S. alone, with candy, costumes and decorations accounting for most of this figure. One of the fastest-growing Halloween shopping categories is pet costumes, particularly…
The newest addition to Nextopia’s Recommendations suite launched this week, introducing the option to display compatible products alongside the item being viewed on an eCommerce site. The “Compatible with” feature is particularly useful for eCommerce retailers who sell electronic, industrial or scientific products, where individual devices are only compatible with…
Did you know the holiday period accounts for up to 20-30% of annual sales for some retailers? 2019 is expected to be the biggest year to date for online holiday revenue, with US spending alone predicted to exceed $1 trillion for the first time ever. By following holiday eCommerce tips from the…
Something about search technology has always intrigued me. I find the idea of obtaining fast, relevant and accurate results with the click of a button simply fascinating. So much so that I chose to found a company focused on building a world class search product. Nextopia began with just one…
Best-in-class online shopping experiences can’t be reduced to just one thing. When a customer encounters a great eCommerce experience, it’s the result of a carefully orchestrated purchasing path, where the merchant has exerted time and effort to do many things well to please the buyer. They’ve made investments in digital…
During this busiest time of the year it’s time to give back to your customers and at the same time treat yourself to an uplift in revenue. Have you ever heard the phrase “I’m so busy” or “I’ve been crazy busy” or any reiteration thereof? These days it seems like…
Get ready for the biggest sales season yet! The most wonderful and busiest time of the year for eCommerce retailers is upon us, making every day of the holiday season a new opportunity to generate sales and create more return customers. November and December are action-packed with holidays like Thanksgiving,…
The idea of multichannel selling is to cast a wide net to reach buyers wherever they shop. It’s not uncommon to find brands selling products on their own web storefront, as well as on eBay, Amazon, and other marketplaces. Multichannel retail is convenient for shoppers and lucrative for retailers. Of…
You’ve invested in a beautiful design, you have ads going on major social media networks, and you’re drumming up lots of nice buzz with your influencers and PR campaigns. Traffic is spiking, but something seems to be off – you notice that a lot of your visitors don’t actually end…
One of the most effective tools in your e-commerce strategy tool bag is cultivating the star reviews generated by search engines and other review sites. Instead of pouring thousands into SEO to increase your organic search traffic, you may be better off investing your resources into improving customer service. Doing so will…
