Best-in-class online shopping experiences can’t be reduced to just one thing. When a customer encounters a great eCommerce experience, it’s the result of a carefully orchestrated purchasing path, where the merchant has exerted time and effort to do many things well to please the buyer. They’ve made investments in digital…
During this busiest time of the year it’s time to give back to your customers and at the same time treat yourself to an uplift in revenue. Have you ever heard the phrase “I’m so busy” or “I’ve been crazy busy” or any reiteration thereof? These days it seems like…
Get ready for the biggest sales season yet! The most wonderful and busiest time of the year for eCommerce retailers is upon us, making every day of the holiday season a new opportunity to generate sales and create more return customers. November and December are action-packed with holidays like Thanksgiving,…
The idea of multichannel selling is to cast a wide net to reach buyers wherever they shop. It’s not uncommon to find brands selling products on their own web storefront, as well as on eBay, Amazon, and other marketplaces. Multichannel retail is convenient for shoppers and lucrative for retailers. Of…
You’ve invested in a beautiful design, you have ads going on major social media networks, and you’re drumming up lots of nice buzz with your influencers and PR campaigns. Traffic is spiking, but something seems to be off – you notice that a lot of your visitors don’t actually end…
One of the most effective tools in your e-commerce strategy tool bag is cultivating the star reviews generated by search engines and other review sites. Instead of pouring thousands into SEO to increase your organic search traffic, you may be better off investing your resources into improving customer service. Doing so will…
With more than 179 million Americans planning to partake in Halloween festivities in 2017, spending is slated to reach a record high of $9.1 billion. Consumers are expected to spend a record average of $86.13 per person. What will consumers spend this money on? The National Retail Federation says that…
In the E-commerce world, your conversion rate of traffic into sales can make a huge impact on your bottom line. While going from a 0.4% to a 0.8% conversion rate may not sound like much of a difference, that extra 0.4% represents a doubling of the stores sales volume. While…
The old adage “don’t sweat the small stuff”, while a bit cliche, often holds truth in our everyday lives. It’s helpful when we spill coffee on our shirts, or when someone cuts us off in traffic. But it’s not applicable in eCommerce—because there’s no such thing as ‘small stuff’. Conversion…
Why SEO Matters to Merchants As you prepare your marketing plan for this (and future) holiday shopping seasons, be sure to consider your SEO and search engine rankings. Generating additional organic traffic from search engines like Google can be one of the most cost-effective and beneficial marketing initiatives that an…
