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eCommerce Infographic: Reviews and Ratings

By | eCommerce, eCommerce Infographic, eCommerce Infographics, eCommerce Site Search, Guides, infographic, Infographics, Marketing, merchandising, Merchandizing, Online Retailing Metrics, Tips | No Comments

Online retailers have many details to consider when merchandising their eCommerce site. With so much to think about product reviews and ratings can sometimes be overlooked. Check out our infographic below to learn more about the importance of including customer reviews and ratings and how it can increase site’s success.

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Mitigating the “Amazon Effect”

By | Articles, eCommerce, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Navigation, Nextopia, Reports, Research, Search, Site Search, Uncategorized, User Experience | No Comments

Mitigating the “Amazon Effect” Amazon has, in every regard, become the behemoth of online retail. Sitting at number nine on the Alexa global website ranking and number one on the Internet Retailer ranking, it has long established itself as the top global marketplace. However, a recent study shows that it…

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eCommerce Lab Video: The Use of Images

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, Employees, Nextopia, Site Search, Tips, Uncategorized, Videos | No Comments

In this edition of Nextopia eCommerce Labs, we’ll discuss the importance of using images on an eCommerce site. It is important to know that when products are displayed in your search results in a way that is visually appealing to your customers they are more likely to buy. Enhanced autocomplete…

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eCommerce Infographic: Fashion Growth

By | eCommerce, eCommerce Infographic, eCommerce Infographics, ecommerce search, eCommerce Site Search, Guides, infographic, Infographics, Marketing, Research, Uncategorized | No Comments

As New York Fashion Week comes to an end, and Toronto is gearing up for Toronto Fashion Week it seemed only appropriate to create an eCommerce Fashion Infographic. This infographic looks at how the fashion industry is growing significantly online. Check out the infographic below to learn more about eCommerce…

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eCommerce Lab Video: Search Merchandising

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Search, Search Merchandising, Videos | No Comments

In this edition of Nextopia eCommerce Labs, we’ll discuss search merchandising—what it is, why it’s important, and how it can help grow your sales by improving your conversion rates. From promoted products, to banners and badges, search merchandising is just one of the many revenue-boosting tools that Nextopia Search and Navigation provides for eCommerce retailers.

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3 Tips for Creating an eCommerce Search Box that Converts

By | eCommerce, ecommerce search, eCommerce Site Search, Tips, Uncategorized | No Comments

The search box. An often overlooked but incredibly powerful feature of any content-heavy website, like an eCommerce store. The pathway to improved sales, higher conversion rates, and a better user experience. That is, if you can get visitors to use your search tool. After some research and exploration on the subject, here are 3 tips for improving your eCommerce search box design to increase your conversions.

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eCommerce Infographic: The 80/20 Rule

By | eCommerce, ecommerce search, eCommerce Site Search, Guides, Infographics, Marketing, Research, Site Search | No Comments

The 80/20 Rule, originally coined the Pareto Principle, is the idea that for most events, 80% of the results stem from 20% of the effort. It was developed when its creator, Italian economist Vilfredo Pareto, noticed that 80% of the land in Italy was owned by 20% of the population at the time. Since then, the concept has been applied to areas like business (80% of sales come from 20% of customers) and health (eat healthy 80% of the time, indulge 20%.)

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4 Signs You Need to Invest in eCommerce Site Search

By | eCommerce, ecommerce search, eCommerce Site Search, Search, Search Analytics, Site Search | No Comments

When we speak to eCommerce retailers at trade shows or for case studies, they are often shocked at how powerful site search has been for their business. As we learn more about these companies, it’s apparent that many companies experience the common frustrations of poor search, but fail to recognize these as signs to invest in and upgrade their on-site search. In order to avoid the same frustrations, keep these four key signs in mind.

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5 Essentials For Effective On-Site Search

By | Autocomplete, eCommerce, eCommerce Site Search, Merchandizing, Navigation, Site Search | No Comments

What comes to mind when you think of on-site search? For a seemingly simple concept, site search can be difficult to define. ‘Where do I begin?’ – seems to be a common question amongst eCommerce managers recently, as more and more decision makers recognize the importance of effective on-site search, but lack a definitive starting point.

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