eCommerce Lab Video: Improving Search with Synonyms

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Navigation, Nextopia, Search, Site Search, Tips, User Experience, Videos | No Comments

Are you missing out on providing customers with the product they are searching for, simply because they call that item by a different name? For example, do your customers get the same result if they search for “T-shirt” vs. “Tee”? Watch the video above to learn how configuring synonyms on…

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Black Friday and Cyber Monday Sales Across the Ocean

By | Analytics, B2C, eCommerce, eCommerce Site Search, holidays, Mobile Commerce, Mobile Search, Search, Site Search | No Comments

Black Friday & Cyber Monday, long a North American tradition, is becoming a British one, too Black Friday and Cyber Monday, generally considered distinctly North American traditions, have quickly crossing the ocean and taken UK digital retailers by storm. Despite not celebrating Thanksgiving in the last month of November, UK…

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eCommerce Lab Video: Choosing the Right Search Refinements

By | eCommerce, eCommerce Labs, ecommerce search, eCommerce Site Search, merchandising, Merchandizing, Navigation, Search, Tips, User Experience | No Comments

Are your customers able to easily refine their search results and navigate through the different products you sell? While displaying search refinements can help customers find what they are looking for; too many refinements can be overwhelming. Watch the video above to discover the best practices when implementing refinement groups…

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eCommerce in Canada: Growth and Challenges

By | eCommerce, ecommerce search, eCommerce Site Search, Internet Retailing, Marketing, Nextopia, Online Retailing Metrics, Reports, Research | No Comments

This month, Forrester Research Inc. released its latest report on Canadian eCommerce, with projections for nationwide sector growth extending into 2019. Earlier in the week, we updated our Canadian eCommerce infographic with some of these new numbers. Now, looking at those numbers, let’s discuss some of the systemic realities of…

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The Other Amazon: Derek’s Trip to Peru

By | Customers, eCommerce, eCommerce Infographic, eCommerce Infographics, ecommerce search, eCommerce Site Search, Employees, Infographics, Nextopia, Photos, Site Search, Uncategorized | No Comments

This week at Nextopia we are excited to be welcoming back Derek Wisniewski, one of our Senior Account Executives, who spent the last three weeks traveling through Peru. In honour of his return, we asked him to share some of his experiences and reflections from the trip with our blog…

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A ‘Second-Screen Experience’ for the Holiday Season

By | Articles, B2B, B2C, eCommerce, ecommerce search, eCommerce Site Search, holidays, merchandising, Merchandizing, Nextopia, Research, Search, Site Search, User Experience | No Comments

As we reach the midway point of October, speculation is becoming rampant regarding the sales outlook for this holiday season—and right now, the outlook is extremely positive for eCommerce retailers. In addition to a forecast from Deloitte last month which anticipated a 14% online sales increase through the holiday season,…

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